When she moved to the US from Sweden, Lotta Lundaas was frustrated by commercial furniture's typical, cookie-cutter style. As she customized IKEA furniture for herself, she realized she might have found a potential business niche, and Norse Interiors was born.
When they came to us, Norse Interior's primary advertising challenge lay in creating top-notch efficiency with stable revenue.
We targeted specific audiences more aggressively using precise targeting, to optimize ad efficiency and increased sales significantly.
In two months, we increased their conversions by 63% and nearly doubled their ROAS (return on ad spend).
The biggest contributor to the significant increases has been the CPM (cost per 1000 impressions), which we've managed to lower to
$2. This results in higher visibility
and more sales at a lower rate.
That's just the beginning, and we're excited to see what comes next!
THE STRATEGY
THE BRAND AND THE CHALLENGE
THE RESULTS
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ROAS: +2x
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CPM: -30%
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Conversions: +63%
