THE BRAND & THE CHALLENGE
The Doux was founded by Maya Smith, a certified cosmetologist of 27 years. Maya has developed proven, multi-functional formulas for all hair types, using only non-toxic, cruelty-free ingredients.
When the Doux came to us, they wanted us to bring an inactive Facebook ads account to profitability.
THE STRATEGY
We spent significant time planning and strategizing, developing possible audiences from the Doux's organic following and other web presence.
Usually, starting a Facebook ad presence from scratch can take a long time, since learning periods take time and audiences aren’t built out.
However, with caring client communication, efficient planning, and the application of our tried-and-true strategies. In fact, we managed to bring the account to profitability within two weeks, bringing in twice our ad spend in conversions on a high ROAS of 2.6.
RESULTS
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Revenue: +1644%
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ROAS: +23%
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Profitability in 2 weeks
