Our Social Advertising team follows a proven testing system, but creates uniquely tailored campaigns for your business. Whether you run a local business or an online store, we adapt our strategies to your specific needs, regardless of what product or service you sell.
One of the primary advantages of Social Advertising is infinite growth. How do we achieve that? By tapping into millions of social media users’ screens every day. Nobody has to Google your brand, or already be familiar with it to be exposed to it.
We specialize in educating people and generating interest in your brand in order to send qualified traffic to your website.
PHASE 0: ADS
The journey starts with the core and voice of your advertising - ads. We start by testing out unique angles or ways of approaching your audiences. Phase 0 is a rigorous testing stage where creativity dictates our steps, and we look at different KPI’s to determine whether ads are ready to move into the next step or not. Each ad begins with a hypothesis with logical reasoning behind it.
PHASE 1: AUDIENCES
It’s critical to know and understand the correct audience for the product or service. The more we know about the audience, the better we can (re)target them. By segmenting our clients’ audiences to multiple subsets and lookalike variations, we can focus on the most prominent sets of users. Some of our favorite audiences are: top viewers of your page, most active users on your Facebook / Instagram page, and your best past buyers. The way we determine whether given audiences are working or not is by using proven ads from Phase 0.
PHASE 2: SCALING
Once we pinpoint the best performing ads & audiences, we combine them together on a grand level. Now that we know what has been proven to work, we push the majority of the budget, continuing to test on the side.
PHASE 3: FINAL STEPS
In the past few years, AI technology has advanced to the point where it serves as a powerful tool for advertising. However, if left unchecked or unguided, it can cause more damage than good. Our team has tested different AI tools so you don’t have to. We take advantage of the data we’ve gathered from previous phases, and start running ADV+ campaigns which are the first steps into implementing AI.
CREATIVES
Frequent updates of our clients’ creatives assure that their brands always feel fresh. By combining multiple-asset variations, we develop and provide creative recommendations that will best fit each client’s product/service and match their brand.
BEHIND-THE-SCENES
We’re continuously testing and developing new strategies to implement with our partners. Our constant testing keeps us up to date with best practices and trends.
FIND OUT HOW WE CAN TAILOR OUR SOCIAL ADVERTISING STRATEGY FOR YOU
