Sterling Forever is a fine jewelry brand inspired by runway and celebrity trends. Their pieces are elegant and designed to last forever.
When Sterling Forever came to us, their primary challenge lay in working on their live website while still allowing for consistent, un-impacted sales and revenue growth.
When we began working with Sterling, we realized the primary reason their sales were inconsistent was because they were actively editing their live website in a way that prevented Google performance to ramp up. We advised their web team on a more efficient strategy for handling the website edits without negatively impacting sales.
Within a month, our website advising helped Sterling Forever increase conversion value by 94% and sales by 60%, while maintaining a constant 2.5x ROAS. We also saw a 71% increase in new customers.
THE BRAND & THE CHALLENGE
Conv. Value: +94%
New Customers: +71%