Thin Optics designs lightweight reading and sunglasses that are small enough to fit on the back of your phone
for portability. This way, if you have your phone with you, which most of us do at most times, you also have your glasses with you. For such a niche product, we had to develop careful strategies to raise awareness and
increase revenue.
OUR STRATEGY & RESULTS
Thin Optics has a strong product with a clear value proposition and a good understanding of the online journey of their target groups.
We compiled a list of our branded shopping search terms and created two campaigns that cover non-brand search terms and branded search terms from a shared budget. By converting traffic from a wider base of keywords, we counteracted the powerful dependency between branded Search, Shopping and DRTV with other upper-funnel ad placements.
Within a couple of months, we lowered the CPA (cost per acquisition) by 20%, grew ROAS to 3.3X, and increased revenue by 30%.
